A changing countryside

Across the UK, wild deer populations are growing fast. With no natural predators, their numbers have risen sharply in recent decades—now exceeding 2 million nationwide. In counties like Oxfordshire, deer are more than a familiar sight: they’re a growing part of the landscape.

But there’s a hidden cost. Unchecked deer populations can put immense pressure on our ecosystems - stripping woodlands, damaging crops, and displacing other native wildlife. What was once a symbol of the wild can become a challenge for conservation, farming, and biodiversity.

Deer Management

Responsible deer management is essential - not only for protecting farmland and forests but also for maintaining the health of the deer themselves. Without proper control, herds can suffer from disease, starvation, and poor condition.

Well-managed deer populations:

• Support healthy, diverse woodlands

• Help reduce road traffic accidents

• Protect young trees and crops

• Allow other species to thrive alongside them

When we manage deer responsibly, we’re left with wild venison. Rather than waste this resource, we believe in using it - turning a conservation necessity into a sustainable, nutritious food source.

Venison benefits

Venison is one of the healthiest meats you can eat—and one of the most sustainable.

• Naturally lean – just 3g of fat per 100g

• High in protein – 30g per 100g (more than beef or chicken)

• Rich in Vitamin B12, Iron, Zinc, and Omega-3 fatty acids

• Low in saturated fat, supporting heart and metabolic health

• Wild, not farmed - no antibiotics, no additives